Every marketer seeks a deeper understanding of their customer. And that means a unified source of their data. They also need an ability to activate it across not just marketing, but every frontline team and department. All that is made possible by a customer data platform (CDP).

The issue? Marketers need help understanding what a CDP is, and why it's worth the investment.

Tasked with creating a more in-depth guide of key CDP use cases, we drew on mid-century style instruction manuals for inspiration to develop a unique piece of how-to content. Each use case is creatively titled, features hand-drawn original illustrations, and a repeatable, 4-step content pattern to clearly explain the business value, the process, and how the product works.