Senior Copywriter - Salesforce Marketing Cloud

January 2022 - Present

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Lead writer. Onboarding people. Making cool stuff.

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Copywriting lead for Marketing Cloud creative team across demand generation, strategic events, website, product messaging, and content.

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Led copy direction for our integrated campaigns and strategic events, including rebranding Salesforce's Connections event. ​

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Provide copy/messaging direction and support for demand-generation efforts including but not limited to webinars, direct mail, e-books, industry and company research reports, videos, one-sheeters.

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Helped onboard and mentor several new writers across multiple creative teams.

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Copywriter - Aquent Studios at Salesforce Marketing Cloud

January 2019 - January 2022

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Wrote for campaigns + events. Made a mascot. Produced music.

 

Co-led copywriting for several awareness campaigns tailored toward Marketing Cloud's various buyer personas (analytics, ABM, ad data buyers, and general population) from initial concepting to final execution and delivery. 

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Lead writer for Marketing Cloud's demand generation campaigns for webinars, e-books, blog content, and direct mail sends. Supported copy execution for Salesforce's premier events including Dreamforce and Connections. 

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Created Brandy the Fox, Marketing Cloud's brand mascot. 

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Produced theme music for Brandy's launch video, keynote intros for our events, and a VR experience for Salesforce Commerce Cloud.

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Jr Copywriter - Aquent Studios at Salesforce Commerce Cloud

October 2018 - January 2019

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Entered the wild world of enterprise software.

 

Supported copy for demand generation campaigns and content for Salesforce Commerce Cloud, including webinars, e-books, and direct mail sends. Developed supporting copy for Commerce Cloud's larger awareness-level creative campaigns. ​​

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Communication Specialist - LIV Indy

June 2018 - October 2018

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Developed recreational and real estate-based marketing content for all of its digital channels, including web, blog, and social.

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Need a recommendation for a new place to eat or rent around the city? I'm your guy. 

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CEO - Bright Blue Agency

May 2018 - August 2018

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Revamped lots of internal agency processes, assisted with overall creative and strategic direction, and landed two new clients. Created a yearly financial sustainability plan. 

 

Figured out how to make creativity more profitable. 

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Copywriter/Communication Specialist - Bright Blue Agency

January 2018 - May 2018

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Wrote copy and developed communication strategy for clients ranging from SaaS startups to national athletic organizations.

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Learned to love coffee breaks.

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PR/Marketing Intern - Bohlsen Group Agency 

August 2017 - December 2017

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Worked PR and wrote copy for lots of local and national non-profits, events, bands, and brands.

 

The free concert posters were a great bonus.

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Communications Intern - Indiana CPA Society

January 2017 - August 2017

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Handled their social media, online blog, and facilitated overall communication strategy. Wrote a lot about accounting, blockchain, and CPAs. 

 

Got to go on some roller coasters with Holiday World's CEO for an assignment. It was quite the ride.

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PR/Marketing Intern - Special Olympics Indiana

August 2016 - December 2016

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Managed PR and digital marketing efforts for most of the fundraisers and events it held. 

 

Luckily, I didn't have to don the polar bear costume. 

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